Better Homes and Gardens Real Estate Rand Realty has introduced HipPocket to help close to 1, 000 agents across 25 offices market homes to and communicate with each other more effectively. HipPocket unifies real-time team marketing of “Coming Soon” listings, buyer requirements and team messaging into a private, in-brokerage network.
: Real estate marketing and communications technology company HipPocket has announced that Better Homes and Gardens Real Estate Rand Realty has introduced HipPocket for Brokerages to their almost 1, 000 agent community across their 25 offices across New York and New Jersey.
It is common for real estate teams within brokerages to communicate and market homes and buyer requirements to each other using a variety of channels. Many agents wait until the weekly or bi-weekly office meetings to market homes or open houses to each other. Others use company email, phone calls and texts, often having the same conversation in multiple channels.
HipPocket for Brokerages is a single, private, unified channel for Better Homes and Gardens Real Estate Rand Realty agents to use 24/7. Agents build private real-time conversations around their “Coming Soon” listings, buyer needs and can message each other about open houses or for general help.
“We were looking for a way for our agents to work more effectively and efficiently as a team.” said Joseph Rand, Managing Partner, BHGRE Rand Realty. “Ultimately we wanted to ensure we were not missing out on any in-house deal opportunities. Having seen HipPocket present at the RealogyFWD Innovation Summit in June, I knew that their technology could help. HipPocket offers our agents a private marketing network dedicated to helping them promote their “Coming Soon” listings and Buyer Needs to each other. Rather than waiting until the weekly meeting, or team email, agents can start marketing to their teammates from the moment they have the listing agreement in their hands. We’re excited to be working with HipPocket and look forward to seeing many more of the useful features they have in development.”
“Our vision at HipPocket is to transform real estate search and marketing through real-time networking software that is tailored to the needs of today’s mobile agent workforce.” said James Bohan-Pitt, CEO, HipPocket. “We’re excited to be partnering with Better Homes and Gardens Real Estate Rand Realty to help them work more efficiently and effectively as a team, and importantly, close more deals together. They will also be instrumental at helping us shape our product moving forward.”
HipPocket is available to licensed real estate agents and brokerages as an iPhone app in the Apple App Store and through HipPocket.com for computer and Android users in the United States and Canada. HipPocket for Android devices will launch 2017.
Real estate marketing today is chaotic and involves too many communications channels. It is a mix of calls, texts, emails, social networking and private networking to other agents in the community and their brokerage. HipPocket is creating one network for real estate agents to communicate with and market to their brokerage team, agent network and personal connections. HipPocket at its core is a communications platform with a suite of products for real estate agents, brokerages and Realtor Association communities.
About Better Homes and Gardens Real Estate Rand Realty
Better Homes and Gardens Real Estate – Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with over 24 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, and Morris Counties in New Jersey. Rand Realty has close to than 1000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance.